Madam C. J. Walker - “Necessity”

Madam C. J. Walker - “Necessity”

0 0 about 1 year ago
After developing a scalp disorder that caused her to lose much of her hair, CJ Walker identified a market opportunity. So she developed her own homemade hair care products and marketed them to the black community. This would become an important business principle for her – necessity is the mother of invention.




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